Process:
I began by developing a cohesive visual identity for the event—including the logo system, color palette, and typography—to establish a tone of warmth and sophistication. The design system balanced a script title font with a serif body typeface, creating an inviting yet mature atmosphere.
Participants took part in a blind tasting of seven wines, using the notebooks to capture impressions, sketches, and personified traits. This qualitative data—expressed through both words and visuals—formed the foundation for my design decisions.
After the tasting, I revealed each wine’s identity and gathered final rankings and reflections. From participants insights, I am creating personalized moodboards that translate participants’ unique tastes and personalities into color palettes, logos, and patterns—each culminating in a custom wine label (in progress).
Product Design:
To enhance the experience, I designed a (current, but growing) suite of 5 print materials for Unwined as a brand.
- Invitations to set the tone and build anticipation
- Tasting notebooks for recording notes and sketches
- Conversation cards to prompt descriptive or visual responses
- An interactive mural as a matching game “wine identity”
- Wine lists for reference and reveal
This project strengthened my skills in print production, product prototyping, and experiential design. I learned to anticipate printing challenges, adapt designs to real-world constraints, and maintain aesthetic integrity alongside usability. Above all, I discovered how meaningful design can emerge through collaboration, observation, and shared experience.
Tools:
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